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March 20, 2009

How to fix your favourite drink

Posted by Anna Bowen at 05:12 PM ET

I'll give you a bottle of bling if you can tell me what day it is on Sunday. Maude Barlow's birthday? Nope, but close. It is World Water Day. Since 1992, the UN has designated March 22 as WWD in order to draw international attention to the critical lack of clean, safe drinking water worldwide. Despite water being a basic necessity for sustaining life, and the fact that 1.1 billion of the world's population lack access to safe drinking water, the commodification of water has gone overboard selling water as at once religious, environmental, and sexy. I've decided to offer a graphic glimpse at the many ways water is being consumed these days... including

Special holy drinking water from CA Wayne Enterprises. Drink up a wellspring of Freedom, Balance, and Formula J. This is one of the holy waters that has a little kitsch appeal. Others are less tasteful. Careful drinking this one though, or you might decide condoms don't prevent the spread of HIV/AIDS.

Designer Boxed Water is Better. The greener choice. (you've got to be kidding) According to CoolHunting, this company is apparently taking "the bottled water phenomenon to eco-friendly heights," and BWiB is certainly the trendy, minimalist-chic choice in H2O. Self-defining as artists, entrepreneurs, and philanthropists, management behind these boxes think they've got something going on. Is the way to kick the bottled water habit really to start a new one? (Thanks for the tip, RP!)

Bling h20
The Baby Red and Green Bottle comes for the sale price of $10 for 375ml. You can also buy "Paris Pink," "Goldilocks" or "Cobalt Blue" for $480/case of 12 750ml glass bottles, with the bling h2o logo in Swarovski Crystals on frosted glass. Developed by Hollywood writer-producer Kevin G. Boyd, who wanted to let actors on set have their water bottle be a fashion statement.

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